The PetUltra Difference

Our Unique blend.

Crafted by a leading animal nutritionist, our formulations are created with care and purpose — combining premium ingredients and proven nutraceuticals that the body recognises, absorbs, and uses naturally for lifelong health and vitality.

PetUltra was created with one clear purpose: to support pet health at a deeper, biological level — not by adding more, but by adding better.

Our formulas are developed alongside a PhD-qualified, New Zealand–registered animal nutritionist, using ingredients selected not only for what they contain, but for how the body recognises, absorbs, and uses them. Because nutrition only works if it can be absorbed.

Every ingredient has a purpose.

At the heart of PetUltra is world leading freeze drying technology spefically selected to protect and maximize bio-availability without compromise.

Every protein, lipid, carbohydrate, vitamin, mineral, and nutraceutical is chosen for its potency, purity, and proven functional health and well being — working in synergy to support mobility, skin and coat health, metabolic balance, gut integrity, cognitive function, and long-term vitality.

We use no grains, fillers, artificial additives, or low-grade substitutes. No ingredient is included to pad volume, reduce cost, or look good on a label. Each serves a purpose.

Freeze dried.

PetUltra is freeze-dried using low-heat technology, preserving the natural structure and activity of nutrients that are often compromised by heavy processing. This ensures maximum retention of bio-actives, superior palatability, and real functional impact — in a form that’s shelf-stable, easy to use, and highly effective.

Intentionally blended.

Unlike single-ingredient or lightly dusted supplements, PetUltra is an intentionally blended functional booster. It is designed to enhance a complete and balanced diet — adding targeted support where everyday feeding often falls short, without disrupting nutritional balance.

What sets PetUltra apart is not trend, marketing, or price positioning — it is outcome-led formulation. We prioritise:

  • Nutraceuticals supported by science
  • Synergistic ingredient design
  • Species-appropriate nutrition
  • Ethical, traceable sourcing
  • Measurable functional benefit

This is nutrition inspired by human health science, refined for pets, and delivered with integrity.

For pet parents ready to move beyond heavily processed food and surface-level claims — PetUltra offers a reason to change.
Because when nutrition is done properly, less is more, and results speak for themselves.

 

Each bite delivers meaningful support.

What makes PetUltra different from other pet food brands?
PetUltra is designed with a conscience — derived from nature, underpinned by science. Unlike mass-produced pet foods, our formulations are scientifically developed with a PhD animal nutritionist, free from fillers, synthetic additives, and cheap plant proteins. Every product is freeze-dried raw to preserve bioactive nutrients and deliver maximum health benefits.
Why algal DHA (DHA Gold®) instead of fish oil?
Algal DHA delivers a clean, consistent, and sustainable omega-3 source with excellent bioavailability. It supports brain, eye, heart, skin/coat and immune health—without fish-oil variability.
What does GlycOmega™ PLUS do?
It’s a cold-extracted NZ green-lipped mussel powder that preserves anti-inflammatory compounds. Used to support joint comfort, mobility, and gut function, it outperforms steamed mussel powders whose heat processing can reduce activity.
How does Marine Collagen (Petane F2000) help my dog?
Hydrolysed marine collagen provides easily absorbed peptides that support skin elasticity, glossy coat, joint cartilage, bone strength, and gut lining integrity.
Why combine turmeric with black pepper?
Black pepper’s piperine boosts curcumin absorption by up to 20×, enhancing turmeric’s anti-inflammatory and antioxidant effects for joints, skin, gut and overall vitality.
What roles do kumara (sweet potato) and blueberries play?
Kumara adds fibre, vitamins A/C/B6 and antioxidants for gut, immunity, and vision. Blueberry powder adds anthocyanins/flavonoids for cell protection, brain/heart support, and additional fibre for weight and blood-sugar balance.
What are Naturox® and Previon?
They’re part of our natural antioxidant/preservation system that helps protect fats and nutrients, supporting freshness, stability, and food safety—without compromising the raw nutrition profile.
Who is this formula best for?
Dogs needing skin/coat glow, joint support, cognitive and heart health, and digestive balance—thanks to algal DHA, marine collagen, green-lipped mussel, turmeric+pepper, and nutrient-dense venison, kumara and berries. It’s premium nutrition derived from nature, underpinned by science.
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