PetUltra is designed with a conscience — derived from nature, underpinned by science. Unlike mass-produced pet foods, our formulations are scientifically developed with a PhD animal nutritionist, free from fillers, synthetic additives, and cheap plant proteins. Every product is freeze-dried raw to preserve bioactive nutrients and deliver maximum health benefits.

Freeze-drying locks in nutrients without using high heat, keeping proteins, lipids, and vitamins bioavailable and shelf-stable. Innovative freeze-drying technology maximises bio active availability of all nutrients providing optimal nutrition and taste infused with freeze dried raw.

PetUltra replicates the nutritional quality and care humans expect for themselves — using clinically proven ingredients, clean proteins, and functional bioactives that target skin, joints, gut, and cognitive health. It’s human-grade philosophy, scientifically adapted for pets.

All ingredients are ethically and sustainably sourced from New Zealand and trusted global partners. We only use free-range, traceable meats like venison and lamb, along with premium superfoods such as kumara, blueberry, and kiwifruit — ensuring quality, safety, and sustainability.

Our formulations are created in collaboration with a leading animal nutritionist qualified with a Bachelor of Science, Masters of Science and is NZ registered. Each recipe is backed by science and optimized for bioavailability, balance, and performance.

Compromised fillers like corn, soy, and wheat add bulk but little nutrition. PetUltra eliminates them entirely — using only nutrient-dense ingredients for optimal absorption, reduced allergens, and better long-term health outcomes.

PetUltra is made for health-conscious pet parents who view pets as family and demand science-backed, ethical, and functional nutrition. It suits all breeds and life stages, with targeted support for mobility, skin health, metabolism, and longevity. Our pets get to enjoy ultra premium, functional nutrition with the raw taste infused in every bite providing pet parents with the confidence, convivence and security of uncompromised nutrition and wellbeing across the entire family.

PetUltra products will be available online or at your nearest Pet Direct Store.